Google
The overall viewpoint of the author is, well, the article is a bit of a hatchet job, running down a list of grievances collected on the Internet, going so far down the intellectual scale as to use snarky name-calling from random bloggers as evidence (p.310). There are logical fallacies contained in pretty much every point of argument the author makes. So while the overall viewpoint is clear -- the author does not like Google -- the argument is constructed primarily out of pathos, avoiding any hard discussion of ethos, and undermining its own logos by failing to resist the temptation to indulge in fallacy. It is tough to critique the article as a whole, as the author has utilized the classic shotgun argument fallacy.
The first issue, that of censoring search results in China, is a good example of fallacy -- leading the respondent. After reading about all of Google's crimes against morality, there is little doubt what conclusion the author wants you to reach. To agree that such censorship is evil, you would first need a clear definition of evil. Truthfully, Google should have had that, lest it invite just this type of smarmy hack criticism. But then...
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